I wrote The Big Shift to put down what I had read, listened to, thought about and generally consolidate what was in my head ‘all things about the cloud’ into a document. Because of my work I was particularly interested in the impact of the cloud on the IT supply chain. Scroll down to download The Big Shift.
It sets out to deal with a conversation I have been part of between vendors and their partners: the symbiotic relationship of the channel with its vendors now needs to discuss the implications of the Cloud as a source of revenue, margin, and growth and importantly its impact on existing revenue streams and profitability. That is one big discussion.

One more idea. Have you wondered why some businesses are so much more successful than others? Why some products fly off the shelf? Why you get excited about some products and through your enthusiasm influence others to buy them?  What am I talking about? Click here to find out.

Are cloud services now a commodity to be traded like other commodities? According to WikiPedia, Commodification (also called commoditization) occurs as a goods or services market loses differentiation across its supply base, often by the diffusion of the intellectual capital necessary to acquire or produce it efficiently. Are we there yet?

The Big Shift is subject to a creative commons license and if you use the work under this license then you must attribute the source as “Frank Bennett, Author of The Big Shift”.