One of the guys on my publishing team has set out to document the state of the art of selling practices (as I read it it is skewed to enterprise sales).  The title is : the technology executive’s guide for selling B2B disruptive and innovative solutions.

My own feeling is that some readers will find it controversial and it may even offend (but you are in sales and have a thick skin!). Even so I am happy to share and you can form your own opinion.

Interesting to see in this document another reference to Geoffrey Moore’s Crossing the Chasm.