How relevant is your brand and how near are you to fame or failure?
Off the back of Cloud Expo 2017 I have been thinking about the names (brands) that were exhibiting and how many new names showed up as exhibitors. Cloud is hot so it is no surprise that new businesses are chasing the opportunities of a high growth potential market. Also the Expo had an elevated presence for the Internet of Things (IoT) that has names that are not commonly associated with cloud computing as well as cloud names crashing the opportunity (and why not).
Brands come and go
Do you know where you are on your brand journey?
So hot now?
It is all about relevance. So where are you on your brand journey?
Your brand journey
How would describe your brand journey and where are you on that journey?