Is it true that:
- The role of the Reseller has been to connect suppliers with buyers and vice-versa
- The context of that relationship is changing with availability of cloud services
- To be successful resellers must add value to this connection
- Changes in any of these will impact their value – they become more relevant or demise
This is not a complete list but a starter for ten as many businesses start to count the money that is won and lost as a result of more and more customers looking to the cloud as their first choice for the IT that they depend on.
Have you started that conversation or is it time to revisit all those assumptions that you originally made? There is no time like the present.